Work at AIM

We encourage smart people to invent and evolve

We're Looking For People With Passion

Active Interest Media is committed to developing a community of dedicated professionals with the ability and drive to provide the best service possible through their career path within AIM.

AIM seeks to promote from within while also incorporating the diverse talent that can be found outside of the organization.

Active Interest Media is a company actively acquiring and building market-leading enthusiast publications and other media platforms. We offer a competitive benefits package including medical and dental insurance, long and short term disability, FSA and 401k.



Active Interest Media | Catapult Creative Labs Division | Boulder, CO

Reports to: Director of Client Solutions


 In this critical position, you will climb aboard the rocket ship that is Catapult Creative Labs, AIM’s internal marketing services agency. You’ll be part of Catapult’s core team, reporting to our Director of Client Solutions, and share responsibility for business that keeps the momentum of this 4-year-old business thriving. If you can juggle multiple clients, build presentations, manage, write and execute creative campaigns, you are tailor-made for our group. From top to bottom, we are player-coaches with a vision of quadrupling our business in three years through hard, fun, super-creative effort.


You will work with freelancers, AIM’s editors, sales staff, digital producers, and clients to imagine, sell, and implement custom programs that include native content, ad creative, video, SEO audits, brand research, public relations, lead generation, and other digital services. At your disposal will be a robust archive of content from our six content divisions (Equine, Home, Marine, Outdoor, and Active Living), purpose-built websites, numerous digital tools, in-house video and online education production teams, access to more than 50 magazine and event brands, and one of the largest, most engaged enthusiast audiences on the planet.


This position requires a blend of editorial, marketing, and digital savvy, as well as a collaborative style and proven ability to achieve results when synthesizing efforts from across several functional areas of the company. Most important: You will succeed if you bring project management skills and a fanatical devotion to making things happen on time without mistakes.


Ideally, you’re a creative thinker and organizational wiz who looks at deadlines as a way to leverage action – not as a necessary evil. You’ve demonstrated the ability to think innovatively while also paying attention to detail and delivering results against weekly goals. And of course, you have excellent customer service and communication skills because you’re going to talk to clients (and internal stakeholders) every day.




·         Deliver for Catapult’s customers by executing great marketing service campaigns and providing unrelentingly positive customer service.

·         Lead public relations efforts for client success

·         Work with internal teams to support business pipelines, craft and proposals

·          Co-create and manage individual campaigns in tandem with the Catapult team.

·         Develop multi-channel programs that may include ad creative, lead gen, custom content, video, and/or other Catapult assets. 

·         Monitor, analyze, report, and adapt to data and client feedback, with the goal of always improving the campaigns and client satisfaction

·         Content creation management - freelance content creation and manage with Creative Services Director

·         Social media management: posts, strategy, work with Creative Services Director to manage freelancers 


Job Requirements

·         3-5 years of experience working in a PR agency, digital environment, ad agency, or other marketing business where you managed campaigns with multiple assets and stakeholders

·         Strong understanding of native content, email marketing, ad creative, marketing automation, lead generation, and video

·         Proven results in coordinating programs with daily and weekly requirements and in communicating effectively with both internal and external clients

·         Established strong media relationships

·         Excellent verbal, written, and presentation skills

·         Execution-focused mindset and a highly organized approach

·         Capacity to balance, prioritize and deliver excellent results under tight deadlines

·         Expertise with the digital tools and analytics necessary for a position of this nature

·         Affinity for the activities that our customers love

·         Have a calm and can-do attitude in an ever-changing environment


All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre-employment reference check.


Send a cover letter, resume, and any supporting materials to No phone calls please.

Apply Online

Art Director, SKI

Active Interest Media — Mountain Group

SKI, Warren Miller Entertainment, & Fly Fishing Film Tour

Title: Art Director

Design and production:

  • Conceive and design compelling magazine layouts, including departments, features, and covers
  • Work collaboratively with Directors across multiple brands and departments, including edit, sales, marketing and film tours
  • Create striking, on-brand visual design packages, digital visuals, logos, brand elements, promotional materials, and film tour collateral.
  • Review and manage Zinio digital editions
  • Assign and direct contributor illustrations from start to completion
  • Assist Photo Director in generating innovative concepts for product photography, and in set and product styling as needed
  • Offer creative guidance to team members to promote visual consistency across platforms
  • Supply creative assistance as needed with AIM Outdoor Group brands, including Climbing Magazine.
  • Manage production and Epson proofs for print products, and work with Production Director to resolve any quality issues
  • Manage design archives 

The ideal candidate:

  • Has consumer magazine design/layout design experience, strong production skills and at least 5-6 years of experience as a designer
  • Has a broad knowledge of typography, logo design, illustration, photography and color management
  • Is proficient with Adobe CC apps, specifically InDesign, Photoshop, and Illustrator
  • Is a self-starter, highly organized, and deadline driven with superb project and time-management skills
  • Thinks outside the box to generate unique, conceptual designs
  • Welcomes collaborative input from editors, staff, and clients and is willing to translate those suggestions into design drafts
  • Holds a degree in graphic design or a related field
  • Has a passion for the outdoors and the mountain lifestyle–knowledge of ski gear and trends is a plus
  • Lives in the Boulder, Colorado area or will relocate to Colorado


To apply, email letter or other thoughtful expression of your interest, resume, to:

No phone calls please.






About AIM’s Mountain Group

AIM’s Mountain Group is comprised of the ski world’s best and most-loved ski media brands: Warren Miller Entertainment, the most successful adventure-film company in history, and SKI Magazine, established in 1936 and the go-to resource for gear, resort, and travel destination information.


In addition to those marquee brands, the Mountain Group offers online courses as part of AIM’s Adventure University and partners with key snowsports industry clients to provide strategic marketing solutions through AIM’s own agency, Catapult Creative Labs, and AIM Studios, AIM’s in-house production company dedicated to digital video.

Apply Online

Assistant Editor, Skills, Backpacker, Boulder CO

Primary Objective of Position

Trip wizard wanted. Do you love wilderness and inspiring people to get out hiking and camping? Can you tell a good trip by looking at a map? Do you know what every other online source for trips is missing?

 BACKPACKER, the premier brand in wilderness travel and service, is hiring an assistant editor to oversee our destinations coverage. This role will be responsible for executing a cross-platform content plan, including print, digital, social media, and video. Successful applicants will have a demonstrated aptitude in writing and editing, digital savvy, a passion for helping readers discover new areas to hike and camp, a certain poetry to their prose, and a bottomless well of ideas. This full-time position is based in our offices in Boulder, Colorado, and benefits include medical, dental, vision, and 401(k). Come join our fast-paced team to work and live the dream in the shadow of the Rocky Mountains. Fluency in Spanish language a plus.

To apply, send a cover letter, resume, and three published clips (or links to them) to Those who clear the initial screening will be given an edit test.

 Professional Responsibilities

The Assistant Editor will assign and edit the Play List department for the magazine, develop trips-related content for distribution on digital channels, social media, and video. In addition, the Assistant Editor will be expected to spend time in the field keeping up with new trends in techniques and equipment in our sport.

Professional Qualifications

Professional demeanor is a must for all positions at Active Interest Media. In addition to courteous, friendly, businesslike behavior, the following qualifications are fundamental to this position:

  • Must be a self-starter who is able take initiative on projects and to plan and organize their time.
  • Proven ability and skill in writing and editing.
  • Proven ability to work with others in a cooperative team effort.
  • Proven computer skills in MS Office and Adobe InDesign.
  • Proven ability to efficiently manage and organize own time.
  • Planning experience in a publishing environment desirable.

Job Conditions

Working Conditions: The Assistant Editor must be comfortable working on a computer for a standard 8-hour workday, with night- and weekend work periodically required. The applicant must also be able to carry a loaded camping backpack (30-35 pounds) for 10-15 miles in a day, and be comfortable wilderness camping.

ADA: These are essential functions of the position, and must be performed with or without reasonable accommodations.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre-employment reference check.



Apply Online

Consumer Business Analyst, Audience Development

About the Consumer Business Analyst Role:

Active Interest Media (AIM) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. Our brands include Warren Miller, Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Sail, Power & Motoryacht, Black Belt, American Cowboy, Dressage Today, Oxygen, Clean Eating, Old House Journal, Cabin Living, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events.

The Consumer Business Analyst will play a key role in the development and growth of AIM’s wide range of membership programs. You will be responsible for generating reports and analysis using SQL. You will also help to build and define new data pipelines as needed to integrate additional data sources.

You will gain deep experience with a wide variety of tools including SQL (Snowflake), Matillion ETL, Mode Analytics (BI Visualization), and Python.

Success in this role will be the translation of business questions into relevant, actionable, analysis to provide insight and drive growth for AIM’s membership programs.

In this position, you will primarily fill the following roles:

      SQL Data Analyst

      Abile to write and maintain complex SQL queries for reporting

      Comfortable with joins, subqueries, conditional aggregates, window functions, etc.

      Business Analyst

      Able to aggregate information from multiple sources and arrive at actionable insights

      Analysis will include Customer LTV, Churn, Price Sensitivity, etc.

You may also be asked to assist as Data Engineer to manage the transfer of data in/out of the data warehouse and as Marketing Scientist to design and measure experiments.

To do this role well, you must have experience with: SQL and Microsoft Excel

Bonus for experience with any of the following: BI Tools (Looker, Tableau, etc.), Python, R, Google Analytics, HTML, Javascript, Digital Marketing, Email Marketing, Automation

Your background likely includes:

      2-3 years of SQL experience (able to analyze existing tables and write complex queries day 1)

      1-2 years an analyst delivering actionable insight

      Bachelors in Business, Statistics, Computer Science, or Mathematics preferred

Why should you work at Active Interest Media (AIM)?

At Active Interest Media, we care about you: your growth in your career, your experience in the industry, your well being.

To that end, we offer a range of benefits including everything from internal mentorship opportunities, access to our premium educational content for health & well being, free yoga in the office from renowned instructors, great health benefits & competitive compensation.


We look forward to hearing from you!

Please send resume and cover letter to Tom Masterson

Apply Online

Digital Business Development Specialist, Home Group

The Home Group is currently looking for a Digital Business Development Specialist.  This position will be responsible for developing relationships with potential advertising companies and selling advertising to support our brands - Cuisine at home, Garden Gate, Woodsmith, Log Home Living, Old House Journal and Traditional Building.  The primary duties for this position include:

  • Selling banner ads and sponsored content
  • Content marketing
  •  Lead generation
  • Developing custom e-newsletters and digital case studies
  • Download white papers
  • Paid social media and video production delivered via our social and digital networks

The ideal candidate will have 2-3 years of proven business development and sales experience, excellent written and verbal communication skills, and be a team player.

To apply please email a resume and cover letter to Pete Miller at

AIM is an equal opportunity employer. 

Digital Director, Backpacker, Boulder CO


This is the shortest job description BACKPACKER has ever posted, because we are insanely focused on finding the sharpest needle in today’s digital haystack. You’re an enterprising multiplatform strategist with a track record of divergent thinking and successful product innovation. You have audience and content mastery, but you also love to make cash registers ring. You’re undaunted by the challenge of driving transformation at a brand where expectations run high thanks to numerous editorial awards. You can lead change while keeping the trains running, and you’d die for the opportunity to quarterback BACKPACKER’s digital portfolio.

If you’re that needle, pitch us in a way that shows it. Tell us your vision for evolving our social/video/membership/education/commerce/influencer efforts and hit us with a few next-gen ideas that will delight BACKPACKER followers and power revenue. Demonstrate verve and imagination and we’ll empower you to make magic in the best damn job in the outdoors.

Goodbye, haystack. Hello, life list opportunity.


  • Asymmetrical thinker
  • Self-starter … and finisher
  • 3-5+ years’ experience in digital media environment

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre-employment reference check.

Send a cover letter and resume only if you think that’s the best way to respond to this listing. Any other approaches, shoot ’em to

Digital Project Manager -- Des Moines, IA, Home Group

Active Interest Media is looking for a qualified Digital project manager to join our team. You will be responsible for the day-to-day management and smooth operation of various digital projects, including site launches, video productions, email marketing implementation, online tools, web applications and advertising campaigns.

For this position, we expect you to be a tech-savvy professional with an in-depth understanding of how technology can help us achieve our business goals. You should be methodical and have EXCELLENT time management skills. As a Digital project manager, you should also use your communication skills to collaborate effectively with various teams and stakeholders throughout the organization.

Ultimately, you should be able to manage and deliver our projects’ digital lifecycle within quality, time and budget requirements.


·         Provide end-to-end project management

·         Scope project requirements and prepare budget where required

·         Develop detailed project plans and monitor progress

·         Collaborate with internal teams to design, develop and implement digital projects

·         Deliver projects on time ensuring quality standards are met

·         Leverage project management software to set deadlines and hold teammates accountable for those deadlines.

·         Monitor and report on Google Analytics metrics

·         Communicate with the team and ensure all members are on board with delegated tasks

·         Highlight potential risks or concerns and act proactively to resolve issues

·         Seek opportunities for improvement and suggest new projects


·         1-3 years of work experience including proven work experience as a Digital project manager

·         Excellent organization and time management skills

·         Hands on experience with project management software. 

·         Familiarity with Content Management systems and HTML/CSS

·         Understanding of SEO and Google Analytics

·         Solid technical background with an ability to address accessibility and compatibility issues

·         Communication and team management skills

·         High School diploma required with college degree in business, marketing, etc. preferred.

Apply Online

Marketing Operations Manager- Marketing Services - Boulder, CO, Catapult

Active Interest Media | Catapult Division | Boulder, CO
Reports to: Catapult Creative Labs Managing Director


Are you innately curious? Love to hunt down new ideas and prove they will work with data and research? Do you like to work with energetic sales and marketing folks and like to help teams succeed? Do you enjoy the freedom to plan your own day, work both strategically and tactically, and make a difference each and every day?

Then you must join Catapult Creative Labs as the latest new hire! Catapult Creative Labs is a full-service marketing consulting shop headquartered in Boulder, Colorado. Catapult specializes in working with enthusiast brands in the outdoor, equine, marine, healthy living spaces. Catapult offers a competitive benefits package and the opportunity to work some very interesting clients.

We are looking for that great next teammate who will be instrumental in helping us take our sales and marketing efforts to the next level. Our marketing operations manager will be someone who is driven to build, test and investigate how to best drive leads for our internal sales teams. Being results driven, data-focused, and being detail oriented will be critical to making this role succeed.


  • Using existing databases and HubSpot, create lead strategies, rooted in data, that attracts, nurtures and converts leads on behalf of Catapult Creative Labs
  • Research and interpret existing databases to drive leads towards business performance, understanding drivers and trends across the target markets Catapult works in
  • Working with technologists, create a strategic plan that ties together existing systems to quantify and qualify leads
  • Create a reporting dashboard that is intuitive and adopted across the organization
  • Manage data for effective use by the marketing and sales teams to enhance operational efficiency
  • Participate in identifying and implementing process improvements and automation that contribute to efficiencies
  • Provide segmentation, targeting, execution, and analysis of marketing campaigns within HubSpot, ensuring the proper lead flow
  • Work with sales teams to ensure clean and accurate use of CRM system data, understanding system capabilities and processes
  • Working with data and analytics including identifying and correcting data quality issues, performing detailed analysis and reporting
  • Ad-hoc support for Sales and Marketing Organizations
  • Responds to issues quickly and creatively with an open and positive attitude.


  • Bachelor’s Degree in Business, Marketing, IT
  • 2-3 years’ experience with Marketing Automation Systems, specifically HubSpot
  • 2-3 years’ experience with Salesforce preferred
  • Ability to work cross-functionally with great communication skills
  • Media Radar, Salesforce, and Winmo experience is desirable but not required
  • Advanced proficiency in excel
  • Experience managing projects of varying complexity; time management and project management
  • Willingness to learn new marketing technologies and hands-on administration of marketing automation tools
  • Motivated with strong observational, organizational and communication skills
  • Familiarity and comfort working with data and database management
  • Strong analytical and problem-solving skills
  • A calm, can-do attitude

Day in the Life of Catapult’s Marketing Operations Manager

  • First thing, you log into your dashboard to monitor and check in on your lead generation progress
  • Next, you meet with the General Manager of the Marine Group via video conference to go over the next campaign strategy
  • And then you meet with your content marketing colleague to make sure you both are on the same page regarding the assets that need to be created
  • Next up is a cross-functional team meeting where you meet with the Salesforce administrators, HubSpot experts, and data teams to share best practices and next generation lead generation techniques
  • For lunch, you either head to the food trucks with a few colleagues to grab a bite or you head to the free yoga class hosted by the Yoga Journal team
  • After lunch, you set up several new workflows dedicated to driving leads towards the Active Living Group team as well as the Catapult Creative Labs team
  • Next, you work on your week-end report and help a teammate consult with a client on how to best set up a customer journey
  • You spend a half hour researching the databases at your disposal to help create ideas for the next set of campaigns
  • As you finish up your day, you map out your plan for the next day which includes setting up an entirely new campaign for a new product launch.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre-employment reference check.

Send a cover letter, resume, and any supporting materials to No phone calls, please.

Apply Online