Work at AIM

We encourage smart people to invent and evolve

We're Looking For People With Passion

Active Interest Media is committed to developing a community of dedicated professionals with the ability and drive to provide the best service possible through their career path within AIM.

AIM seeks to promote from within while also incorporating the diverse talent that can be found outside of the organization.

Active Interest Media is a company actively acquiring and building market-leading enthusiast publications and other media platforms. We offer a competitive benefits package including medical and dental insurance, long and short term disability, FSA and 401k.

Associate Editor- Passagemaker, Corporate

Passagemakeris looking to add a member to its editorial team. The Associate Editor must be a creative storyteller, a fast and detail-oriented editor, a digital-savvy strategic thinker, a lover of the sea, and a tireless ambassador for Passagemaker. This position can be based out of either our Fort Lauderdale, Florida, office or our Essex, Connecticut, office. If this sounds like you, keep reading.

Responsibilities

· Procure and write/edit fast, accurate, daily news stories, as well as features, profiles, and department stories

· Working directly with the editor-in-chief, assist in the planning of editorial content, assigning stories and managing the editorial budget

· Working directly with the editor-in-chief, manage the Passagemaker website on a daily basis

· Create, manage, and track all social media activity (Facebook, Twitter, Instagram, and LinkedIn)

· Attend and represent the brand at relevant trade shows and industry events

· Coordinate and manage editorial e-newsletters (6x per week)

· Work with freelancers on content creation

Requirements

· 2 years writing or journalism experience

· Strong written and verbal communication skills

· Working knowledge of Word, Excel, Google Docs, Google Analytics; familiarity with web publishing, Facebook Insights and other social media analysis tools and platforms a plus

Further Requirements

· An editorial background and/or good sense for what makes a good story

· Familiarity and passion for the boating/cruising landscape, including news, brands, trends, influencers, and issues

· Eager to learn and accept new challenges, working both independently and as a member of a team

· Enthusiasm, personality, a passion for teamwork, and a positive attitude

· Excellent problem-solving capability

· Ability to adapt and thrive in a fast-moving media landscape, a hunger to learn, and an overarching ability to kick ass at everything they do

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre-employment reference check.

Apply Online


Digital Director, Backpacker, Boulder CO

In this new position, certainly one of the coolest and most vital at AIM, the Digital Director will oversee strategy, execution, and business development for digital assets at BACKPACKER. You’ll be a part of AIM’s senior team and share responsibility for driving new business that places and keeps BACKPACKER at the forefront of the market. Our ideal candidate is a content polymath with proven expertise and a record of success in outdoor and digital media who can collaborate effectively across editorial and marketing teams. You will work with AIM’s editors, sales and marketing staff, digital producers, and clients to imagine and implement best in class digital content, products, and services.

Success will require versatile command of a hybrid skill set that combines sales, marketing, content strategy, data analysis, database manipulation, and customer service. Backend knowledge and expertise and a willingness to roll up your sleeves will go a long way in this role!

Ideally, you’re a digital native and organizational wiz. You’ve demonstrated the ability to think innovatively while also paying attention to detail and delivering results against weekly goals.

Responsibilities

· Plan and implement brand digital strategies within budget requirements.

· Define and refine what backpacker.com should be accomplishing

· Set specific digital audience and revenue goals and monitor progress.

· Oversee operations for all digital tools, applications, and new products.

· Bring innovative technologies to market and ensure brand differentiation.

· Translate reporting, style, and voice to digital platforms, creating shareable content that remains true to the brand.

· Execute, and optimize digital marketing programs including email development, landing pages, new promotional efforts to support brand initiatives.

· Work with sales and marketing team to enhance current revenue streams and develop new ones.

· Work closely with editorial team to increase audience size and engagement across all digital channels.

· Determine and execute strategic partnerships in the industry.

· Ensure BACKPACKER is an early innovator on emerging platforms and abreast of the latest digital media trends.

· Ensure best practices are used in regards to SEO, mobile, content platforms, ecommerce, affiliate, social, etc.

· Ensure overall user experience throughout digital channels are excellent.

· Identify opportunities to leverage the brand’s robust editorial archive.

· Manage website affiliate sales strategy and ecommerce opportunities.

· Partner with sales & marketing staff around paid search and social campaigns.

· Monitor results against specific key performance indicators and conversion goals.

· Contribute to site and page strategy and analyze results, distil insights on what’s working what’s not, and provide recommendations for optimizations and/or tests.

· Work closely with senior leadership on BACKPACKER’s overall digital strategy.

· Be a fountain of winning ideas.

· Assist in client communications when appropriate.

· Manage team of 1-2 digital editorial staff

Job Requirements

· 5+ years’ experience in digital environment and/or editorial department

· Strong understanding of native content, email marketing, ad creative, marketing automation, lead generation, and video

· Proven results in coordinating programs with daily and weekly requirements and in communicating effectively with both internal and external clients

· Excellent verbal, written, and presentation skills

· Execution-focused mindset and a highly organized approach

· Capacity to balance, prioritize and deliver excellent results under tight deadlines

· Expertise with the digital tools and analytics necessary for a position of this nature, specifically google analytics

· Passion for the outdoors

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre-employment reference check.

Please send resumes to humanresources@aimmedia.com.

Apply Online


Digital Marketing Specialist (IDEA Sales and Oxygen Brands), Active Living Group

The Digital Marketing Specialist will have a track record of growing, engaging, and nurturing audiences. The qualified candidate will excel at marketing tactics and funnel management with strong copy writing knowledge. The ideal candidate will have all-around digital marketing experience including expert knowledge of email, web, social and affiliate marketing strategies. This position will also be required to write copy as needed included marketing copy for social and paid marketing campaigns. This position will be responsible for supporting both IDEA Sales and Oxygen brand marketing strategies and tactics.

The qualified candidate will be responsible for various core digital marketing disciplines including but not limited to:

Oxygen and Sales Marketing Responsibilities

· IDEA Sales and Oxygen - Manage Internal Promotions, Third Party Ads, & Email Inventory

· Manage IP and 3P email builds, deployment, and reporting

· IP and 3PROS/Email Banner trafficking and reporting

· IDEA and Oxygen Sales - Marketing Project Management

· Serve as liaison for digital production of all advertising and sales-related projects from conception through post-launch analysis (asset fulfillment, campaign management, and reporting)

· Communicate with clients on adjusting any assets throughout campaigns

· Work closely with sales team to provide up-to-date stats and analytics for custom programs, etc.

· IDEA and Oxygen - Online Education / Marketing Project Management

· Work closely with central marketing team, but serve as project manager of marketing plans and execution for various online courses

· Management of online courses (FPU)

· Sponsorship asset fulfillment, reporting

· IDEA Sales and Oxygen - Outbound Marketing / Lead Gen

· Pitch and execute lead gen programs, sweepstakes, marketing partnerships, giveaways, product reviews/lists, etc.

· Website popups for lead gen, membership rev, and online ed rev

· Coordinate with central marketing for PPC and Paid social support

· Webinar setup and execution

· Oxygen Membership Support

· Vendor relations, manage monthly giveaways

· Manage regular member-only contributors/coaches

· Manage membership newsletter

· Influencer Marketing (Future support)

· Influencer acquisition, management, billing

· Brand liaison, campaign management, fulfillment, reporting

Skills:

Omni Channel Marketing (Email, Social, Web, PPC)

  • Organic traffic growth (Content & SEO optimization)
  • Content Creation (Writing and editing marketing copy)
  • Email Marketing (Campaign Strategy & Execution)
  • Analytics (Channel ROI, Campaign Performance, Customer Journey, Vendor Reports)
  • Lead Gen (Pitch and execute)
  • Ad Management (DFP)
  • Project Management and Organization
  • Bachelor’s Degree or related experience preferred.

Experience & Qualifications:

  • 2-5 years’ experience creating and executing advertising, media, marketing and web related initiatives.
  • Hands on experience with project flow and collaboration software tools like MS Teams, Slack, Redmine, Jira, as well as MS suite of Office products.
  • Silverpop / Hubspot or other email marketing platforms
  • Design/Layout/UI/UX experience preferred
  • Google Analytics
  • HTML and CSS experience a huge plus. Exposure to CMS and LMS platforms like WordPress and Drupal are also a plus
  • Excellent communication (both written and verbal) and interpersonal skills and close attention to detail.
  • Self-starter orientation and a strong focus on follow-through, on-time delivery and customer satisfaction (internal and external).

Apply Online


Digital Marketing Specialist (Membership and Education), Active Living Group

The Digital Marketing Specialist will have a track record of growing, engaging, and nurturing audiences. The qualified candidate will excel at marketing tactics and funnel management with strong copy writing knowledge. The ideal candidate will have all-around digital marketing experience including expert knowledge of email, web, social and affiliate marketing strategies. This position supports our membership and online education growth strategies.

The qualified candidate will be responsible for various core digital marketing disciplines including but not limited to:

Responsibilities:

Membership:

· Oversees creative development of promotional materials, website content, advertisements, social, and other marketing-related projects.

· Works alongside internet marketing team to develop, test and launch campaigns.

· Determines customers' needs and desires by conducting market research; generating product requirements; determining specifications, production timetables, pricing.

· Researches and analyses potential strategic partners, market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.

· Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.

· Analyzes proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with production and release dates.

· Develop omni-channel marketing strategies to support membership growth and expansion of insurance program.

· Works with partners to recommend and collect assets to support membership marketing strategies.

· Inputs, monitors, and tracks membership technical and marketing tasks.

· Helps support membership initiatives at our World and PTI Conference Events

Online Education:

  • Implement high performing online marketing campaigns to drive online education sales growth.

· Works with partners to recommend and collect assets to support education marketing strategies.

  • Define buyer personas and develop targeted marketing campaigns for segmented audiences.
  • Work closely with membership team to develop cohesive Ed Products and Membership marketing initiatives.
  • Product development and maintenance
    • Material coordination and communication with authors/presenters
    • Existing product maintenance and support (IDEAfit TV, Fitpost)
  • Regularly monitor trends via Google Analytics and other analytics to modify campaigns as necessary
  • Work with Internet Marketing team to identify opportunities and increase sales across digital channels
  • Product system maintenance
    • Tests course buying cycle
    • Website testing & troubleshooting

· Inputs, monitors, and tracks education and marketing tasks.

  • Support Online Education initiatives at our World and PTI Conference Events

Skills:

Omni Channel Marketing (Email, Social, Web, PPC)

  • Organic traffic growth (Content & SEO optimization)
  • Content Creation (Writing and editing marketing copy)
  • Email Marketing (Campaign Strategy & Execution)
  • Analytics (Channel ROI, Campaign Performance, Customer Journey, Vendor Reports)
  • Lead Gen (Pitch and execute)
  • Ad Management (DFP)
  • Project Management and Organization
  • Bachelor’s Degree or related experience preferred.

Experience & Qualifications:

  • Membership and/or Online Education marketing experience
  • 2-5 years’ experience creating and executing advertising, marketing and web related initiatives.
  • Hands on experience with project flow and collaboration software tools like MS Teams, Slack, Redmine, Jira, as well as MS suite of Office products.
  • Silverpop / Hubspot or other email marketing platforms
  • Google Analytics
  • Design/Layout/UI/UX experience preferred
  • HTML and CSS experience a huge plus. Exposure to CMS and LMS platforms like WordPress and Drupal are also a plus
  • Excellent communication (both written and verbal) and interpersonal skills and close attention to detail.
  • Self-starter orientation and a strong focus on follow-through, on-time delivery and customer satisfaction (internal and external).

Apply Online


Event Project Manager, Active Living Group

IDEA Health & Fitness Inc. (www.ideafit.com) is the world’s largest association for fitness and wellness professionals. Our mission is to Inspire the World to Fitness through our industry leading publications, professional educational products, world-class events, and interactive website. Our goal is to provide fitness professionals with the tools to inspire and transform the lives of their clients. As a wellness organization, we “Walk the Talk” by making the health and happiness of our employees our top priority. Our IDEALS; I – Inspired Service, D- Do the Right Thing, E- Exercise Your Happiness, A – Appreciate Everyone, L – Learn and Thrive, S – Set The Standard

Job Overview

The Event Project Manager will be integral to the continued growth and success of IDEA events and should carry a knowledge base of all event operations and should have the capability to manage multiple projects simultaneously as well as demonstrate comprehensive industry knowledge.

They will work closely with the Senior Director of Events, the graphic designer, event coordinator and internet marketing team to ensure that all event activities are delivered on time and are of exceptional quality.

Key to the role is overseeing the attendee experience from purchase to on-site, the ability to execute activities, and to build key relationships that increase registrations and awareness of IDEA events.

Job Responsibilities:

Project Management

  • Manage multiple, simultaneous project schedules, working with cross‐functional team members that may include internal and external resources
  • Development of innovation strategies and relationship building activities
  • Responsible for print production management and vendor coordination
  • Manage the event registration platform through CVENT and the event app
  • Manage the direct mail marketing process
  • Management of attendee Facebook groups
  • Create and manage daily operations of relationship programs and schedules

Public Relations

  • The Event Project Manager will work along‐side the PR team to execute the following:
  • Assist with the management of media target and contact lists
  • Assist with the verification of press credentials for event press passes

Events Support

  • Assist with the planning of event concepts and on-site execution, including event signage, branding and support squad (volunteer program)
  • Manage attendee emails
  • Responsible for event VIPs from invite to on-site
  • Responsible for special events at IDEA World, including execution of the parties
  • Track budget to actuals and submit invoices to accounting
  • Manage the IDEA Awards application and judging process

And other projects as the need arrises.

Selection Criteria

· Bachelor’s Degree in Marketing or a similar related field (BA or BS)

  • Experience working in position performing the essential functions of this role
  • Minimum of 3-5 years of experience working in a event position, preferably as a product manager, event manager, or project manager.
  • Exceptional written and communication skills
  • Understanding of social media and internet marketing
  • Meticulous attention to detail
  • Proven ability to oversee multiple projects simultaneously

· Must be extremely computer literate and very comfortable with technology

  • Excellent knowledge of Microsoft Excel

· Excellent communications skills both verbal and written

· A mature, results focused orientation to job responsibilities, deadlines and results

· Exercises exceptional interpersonal skills across all internal and external parties

· Experience using CVENT a plus

· Strongly prefer a candidate who lives a fitness lifestyle, has fitness certifications and/or knowledge & understanding of the fitness industry

Process to Apply

IDEA offers a competitive salary, benefits package, and a fun casual work environment.

No relocation package or assistance with any costs during the interview process is available for this position. Candidate interviews, when scheduled, will be conducted in person at our offices in San Diego. It is imperative that candidates prepare for any scheduled interviews by having a thorough understanding of our Company, its mission and values.

The work hours are flexible but must be completed for the most part between 8AM and 4PM Monday through Friday. This position is a permanent full time position and would average approximately 40 hours per week in our San Diego office with the option to work from home on Fridays after one year of employment.

Please send your resume and a cover letter in response to this posting along with answers to the following questions;

1. What is your experience related to the essential functions listed above?

2. How would you rate the level of proficiency with technology and your computer skills and why?

3. How do you live a fitness lifestyle and what knowledge do you possess of the fitness industry?

4. What is your salary history and expectation for this position?

It is the policy of the Company to afford equal employment opportunity to all individuals, regardless of race, creed, color, religion, gender, national origin, ancestry, age, marital status, veteran status, disability, medical condition (as defined by California Government Code section 12929), gender identity or sexual orientation.


Apply Online


Senior Editor, Yoga Journal

The Active Interest Media Active Living Group is seeking a new Senior Yoga Editor for Yoga Journal to be part of a cross-platform editorial team that skillfully assigns, edits, and writes posts for the website and features and columns for the magazine related to yoga philosophy, asana, meditation, and other practices, as well as health, wellness, and fitness trends and research that intersect yoga. We are looking for someone with national media editing and writing experience who will also feel at home on a small team. The ideal candidate will be a yoga teacher with a strong yoga, meditation, and mindfulness practice and a passion for bringing well-written, creatively packaged service to an audience estimated at 10 million touchpoints. It is critical that this person can think through editorial campaigns from digital and social to print, and even into online education and membership programs.

Editorial Responsibilities:

• Conceive, develop, assign, write and edit articles for the Practice section of the magazine and the feature well.

• Contribute timely, clickable articles to yogajournal.com on a weekly basis.

• Collaborate with art department in conceiving design for print departments and features.

• Scout yoga models, assist art department in organizing photo shoots and attend photo shoots to spot asana and ensure accuracy of images.

• Develop and maintain a network of yoga teachers as potential contributors, story sources, and models. Attend networking events in the yoga community and positively represent the brand.

• Top edit as needed.

• Cut-to-fit and proof/line-edit print pages during production.

Qualifications:

• Bachelor's Degree in journalism or equivalent.

• Minimum five years’ experience working for a consumer publication.

• Must have a very serious yoga practice. YTT preferred.

• Comfort in InDesign.

• The ideal candidate should be organized, able to meet deadlines, and comfortable handling multiple projects simultaneously.

Performance Standards:

• Consistently produces high-quality editorial content in line with editorial mission.

• Completes assignments and editing of various departments or features in a timely fashion to help facilitate smooth production flow. Handles deadline pressures calmly.

• Resourceful. Finds innovative ways to produce content within budget constraints.

• Attends group meetings and contributes proactively to discussions.

• Maintains and builds positive regard for Yoga Journal in all interactions with the yoga community.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre-employment reference check.

About Yoga JournalFor 40 years Yoga Journal has been the #1 authority on yoga and the yoga lifestyle. Founded in 1975 by members of the California Yoga Teachers Association, Yoga Journal offers all practitioners – from beginners to masters – expert information on how to live a healthier, happier, more fulfilling life both on and off the mat. Every day, Yoga Journal engages it’s print, online, and live audiences with top teacher insights and in-depth reporting on poses, breathing, meditation, nutrition, health, trends, news, and more. Always informative and inspiring, the brand’s inclusive point of view puts every reader in front of the world’s best teachers.

About Active Interest MediaOne of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. Our brands include Yoga Journal, BACKPACKER, Climbing SKI, Clean Eating, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Practical Horseman, EQUUS, Muscle & Performance, Team Roping Journal, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s five divisions—the Equine Network, Home Group, Active Living Group, Marine Group, and Fitness Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production. Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

Apply Online


Trade Show Manager- San Diego, CA, Active Living Group

The Trade Show Manager will be integral to the continued growth and success of IDEA events and should carry a knowledge base of all event management disciplines and should have the capability to manage multiple projects simultaneously as well as demonstrate comprehensive industry knowledge.

He/She will work closely with the Sr. Director of Events, Director of Brand Strategy, Director of Event Programming and the Event Operations Manager to ensure that all event functions, the exhibit hall, and sponsorships are on budget and of exceptional quality.

Key to the role is the ability to execute activities and build relationships that increase the quality and value of IDEA events for both attendees and sponsors.

Responsibilities:

· Create timeline/calendar of all logistics and assist with the management of daily operations of planning functions

· In collaboration with the Event Operations Manager, establish annual expense operation budgets needed for IDEA Personal Trainer Institute, and IDEA World Convention, and manage the expense to budget process throughout the year

· Execute events on budget, integrating sponsors and exhibitors and ensuring the events run profitable to plan

· Develop event sponsorship and exhibit strategy that take the exhibit hall experience to the next level for sponsors and attendees

· Oversee all aspects of the production of exhibit halls including management of budget, staffing, policy development, vendor contracts, design trade show floor plan, manage communication to relay logistics/updates, manage logistics & orders for exhibit hall, liaison with marketing department for all show sign orders & work orders, manage exhibitor registration, field all exhibitor questions pre, during and post-event, collect information to be included in the onsite material distribution, conduct site visits, supervise set-up/breakdown, placement of signage, sampling of F&B, and onsite problem solving

· Work very closely with the IDEA sales team to develop and implement experiential events and activations within our events and then manage all aspects of those events/activations from A-Z

· Create and manage event sponsorship deliverables, activations and benefits, ensuring proper timelines are established and clear communications are provided to brands as well as internal staff

· Responsible for all aspects of the IDEA Event App

Selection Criteria

· Minimum of 7-10 years experience working in an events management experience

· Exceptional written and communication skills

· Excellent understanding of event planning disciplines

· Meticulous attention to detail

· Proven ability to oversee multiple projects simultaneously

· Ability to work well with various people/personalities

· Understanding of fitness industry a plus

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre-employment reference check.

Please send resumes to humanresources@aimmedia.com.

Apply Online


Videographer / Digital Media Creator, Active Living Group

This is the coolest job we’ve created in recent memory. Backpacker and Yoga Journal magazines are seeking an experienced, enthusiastic AF, videographer to create content for these brands’ websites, social channels, and membership platforms.

You will work closely with the editorial teams to brainstorm, plan, and execute short videos, often on quick turnaround. You should be comfortable and capable of shooting outdoors down the trail, in a yoga studio, or in our office. You will conduct preparation and production work, including basic storyboarding, staging, lighting, camera operation, sound engineering, and directing. You will handle basic post-production work including sequencing, video graphics, voice-over, and audio editing. Projects could range from gear reviews to faux gameshows to yoga poses to to backcountry how-to and more. Clearly, it’s key to demonstrate an ability to manage deadlines and timelines with various stakeholders and to approach all projects with insane enthusiasm and creativity. Experience in podcasting is a MAJOR bonus.

We’d also like to see:

· Experience creating videos in a professional setting

· Strong understanding of video, web, multimedia, and emerging technologies

· An in-depth knowledge of video production and design

· Exceptional written and verbal communication skills

· Ability to demonstrate creativity, tact, and diplomacy in dealing with team members, cross-functional teams, management, and customers

· Ability to accept criticism and provide constructive feedback

· Familiarity with the outdoor, yoga, and/or health and wellness industries

· Candidates must provide a digital portfolio of their video outputs, resume, and cover letter

· Bachelor’s Degree in Visual Communication, Technical Communication, Graphic Design or a related field preferred but not mandatory

Note: this is not quite an entry-level position, and will require (1) excellent organization skills, (2) established work habits, and (3) the ability to collaborate with your colleagues to create consistently excellent content for rabid audiences on an aggressive schedule with the occasional impromptu project, maybe even in another country. Told you it was the coolest job we’ve created in a while.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre-employment reference check.

Send a cover letter, resume, and any supporting materials torecruiting@aimmedia.com. No phone calls please.

Apply Online


Yoga Journal Brand Director, Yoga Journal

Active Interest Media (AIM) | Active Living Group | Yoga Journal

Title: Brand Director, Yoga Journal Reports to: General Manager Location: Boulder, CO

Full-Time


The Active Interest Media Active Living Group is seeking a creative, results-oriented Brand

Director to lead the content and strategic vision for Yoga Journal. This director will be an

industry expert and a visionary leader. The Brand Director will be responsible for the overarching

content vision across all YJ channels, including print, .com, online education, social, membership,

in-person events, and new product development.


Are you eager to apply new media practices to help people find health and happiness, and transform

the status quo? If so, then this role could be for you. You’ll be directly responsible for managing

the entirety of the brand. You will oversee and scale brand awareness while helping to refine Yoga

Journal’s brand standards, editorial direction, and core values.


The ideal candidate will be an innovative thought leader in the wellness space. Someone who knows

how to build audience and develop community in a dynamic, evolving market filled with a variety of

voices and perspectives. With oversight of the brand’s strategic initiatives and budget, keeping

the brand financially sustainable while proactively thinking about product development to grow and

diversify revenue is key.


In addition, we’re looking for someone to create a brand and internal culture that is

representative of all voices and people within the yoga industry. You have an eye for raw talent,

having built successful teams, and the ability to inspire and corral that talent into a harmonious,

productive force.


Core Responsibilities & Objectives:

o Clearly communicates the brand vision with relevant teams, partners, and clients.

o Manages the execution of content strategy—from interdepartmental coordination and scheduling to

budgeting and workflow.

o Collaborates with marketing and ad sales on brand messaging, look, and feel, and ideation around

sponsored and custom content.

o Oversight of audience research and analytics to make informed audience-development decisions.

o Maintains a project manager role when it comes to executing large multi-media and multi-channel

programs.

o Stays attuned to new market trends, events, and new media opportunities.

o Builds and maintains strategic partner relationships, attends industry events and client

meetings with the sales team, and contributes to presentations in meetings.

o Manages department invoices and monthly expenses.

o Direct reports and total staff of 10-15 team members.

o High-level understanding of how to improve relevancy of Yoga Journal to our audience and various

clients.

o Understands research, story building, and media metrics.

o Understands revenue goals and forecasting.

o Runs efficient and organized weekly meetings with content and marketing staffs.

o Provides creative direction and helps drive the expression of Yoga Journal.


Essential Skills & Qualifications:

o Bachelor’s degree ideal in journalism, marketing, business administration, or equivalent

o 7+ years of experience in brand management, editorial and/or media sales and marketing

o Excellent communicator

o Creative, enthusiastic, and fun

o Strong writing and presentation skills

o Experience with digital media and digital product development

o Strong interest in yoga and wellness

o A self-starter with an entrepreneurial spirit

o Detail oriented, organized, and has an ability to manage multiple projects simultaneously in a

fast- paced environment.

o Advanced MS office skills, specifically in PowerPoint and Excel

o Occasional travel will be required


To apply please send your resume and cover letter to recruiting@aimmedia.com


All qualified applicants will receive consideration for employment without regard to race, color,

religion, gender, sexual identity, national origin, protected veteran status, or disability status.

Any offer of employment is contingent upon the results of a pre-employment reference check.


About Yoga Journal


For 40 years Yoga Journal has been the #1 authority on yoga and the yoga lifestyle. Founded in 1975

by members of the California Yoga Teachers Association, Yoga Journal offers all practitioners –

from beginners to masters – expert information on how to live a healthier, happier, more fulfilling

life both on and off the mat. Every day, Yoga Journal engages it’s print, online, and live

audiences with top teacher insights and in-depth reporting on poses, breathing, meditation,

nutrition, health, trends, news, and more. Always informative and inspiring, the brand’s inclusive

point of view puts every reader in front of the world’s best teachers.


About Active Interest Media


One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com)

produces leading consumer and trade events, websites, magazines, and films and TV shows that reach

40 million readers, fans, and attendees in 85 countries. Our brands include Yoga Journal,

BACKPACKER, Climbing SKI, Clean Eating, Anglers Journal, Yachts International, Sail, Power &


Motoryacht, Practical Horseman, EQUUS, Muscle & Performance, Team Roping Journal, Oxygen, Clean

Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The

company’s five divisions—the Equine Network, Home Group, Active Living Group, Marine Group, and

Fitness Group—also operate thriving B2B platforms, online universities, and retail events. Core

competencies include lead generation (through our Qualified Buyer Program), marketing services

(through our in-house agency, Catapult Creative Labs), and video production. Warren Miller

Entertainment is the most successful adventure-film company in history, and AIM Studios is a unit

dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and

they look to our brands for trustworthy information and services that will inspire and enable them

to enjoy their passions.

Please submit resume and cover letter to recruiting@aimmedia.com


Apply Online